Safari overtakes Chrome in the North American mobile browser market
In the competition for North America’s most popular mobile browser, Safari beats Chrome. According to the Bankless Times report, Apple’s Safari browser holds 50% market share in the North American mobile browser industry. Google Chrome, its closest competitor, controls 43.91% of the market.
However, they are not the only ones vying for the top spot! Several other companies are vying for a slice of the pie, including Samsung Internet, which has a 3.94% market share. Firefox has a market share of 1.22%, while Opera and Edge each have 0.45% and 0.23%.
“Safari achieved this dominance by following the evolution of the internet,” says Jonathan Merry, CEO of BanklessTimes. He continued, “The browser has adapted to meet changing user demands and expectations. It has several outstanding features that attract it to many users. »
Safari is one of the most secure browsers on the market today. Apple’s pro-privacy stance gives it that quality. All browsers now include privacy and security features that allow users to block data trackers.
This feature protects users from annoying advertisements. Even huge internet companies like Facebook and Google have expressed their displeasure with the feature. Many other businesses, including the pair, are significantly dependent on ad revenue.
Safari browser beats Chrome to claim 50% of North American mobile browser market
Another plus is Safari’s compatibility with Apple devices like iPhone and iPad. All Apple products include the browser as the primary Internet search software. The iPhone remains the phone of choice for the majority of Americans (up to 55%, according to some estimates), which explains Safari’s dominance in the mobile Internet market.
Safari’s popularity is also due to its speed compared to other browsers. It consumes less memory and does not significantly slow down the performance of your device. Users can reach Siri by pressing their home button one more time. Finally, its user-friendly browsing experience and iCloud sync capabilities were strong selling points.
Despite Safari’s dominance in the mobile and tablet market, Chrome remains the most widely used browser. It controls 51% of the market, according to current statistics. With a 33% hold, Safari falls to second place. With a market share of 5.66%, Microsoft’s Edge browser ranks third.
When it comes to the PC sector, the disparity is more evident. Google’s market share is 59.72%. Safari is far behind, with 14.19% browser market share. Microsoft’s Edge browser follows closely, with a market share of over 12%. Finally, Firefox, with a market share of 6.81%, is the other major browser.
As the various competitors continue to improve their products, the browser “wars” will undoubtedly increase. It’s unclear whether Safari and Chrome will be able to knock the others off their perches. But one thing is certain: it will be an exciting fight to watch!