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ASBIS Groupa large international holding engaged in the distribution of IT products, presented its own brands to European customers at IFA 2022 in Berlin: AENO – smart home appliances, Canyon – portable and PC accessories and clothing, Lorgar – professional gaming solutions , Prestigio – consumer electronics products and Perenio – home and office control systems.
ASBIS Group sees IFA as a window to showcase its own brand products and an important opportunity to network with industry insiders. Joining IFA is also an important step for the global development of the brand.
IFA visitors enthusiastically studied the presented devices, actively consulted with experienced and knowledgeable specialists from the international sales department of ASBIS own brands (DACH regions, BeNeLux, UK, IBERIA): Lucio Lascaray, Irina Anoshina , Hamish Munton and Ritesh Badal. During the IFA, a series of business meetings and negotiations took place, which can serve as the beginning of new fruitful cooperation. ASBIS Group has attracted the attention of more than 150 potential partners, including world leaders.
“ASBIS Group is constantly pushing the boundaries to create products that help improve the lives of consumers by evolving and adapting to their needs. The IFA offers exceptional opportunities to get closer to our customers in the dynamic Western European market, to establish ever stronger relationships with partners and to take advantage of exciting new opportunities”, – comments Sergey Esenin, Director of International Sales own brands of ASBIS.
At present, ASBIS own brand products are sold in more than 30 countries. By the end of 2022, ASBIS plans to expand its presence in the markets of the United Kingdom, Ireland, Finland, Sweden, Norway, Denmark, Germany, Austria, Switzerland, Belgium , Luxembourg, the Netherlands, France, Spain, Portugal and Italy. ASBIS Group already successfully cooperates with leading distributors of DACH, BeNeLux, UK, IBERIA. ASBIS’ commitment to a ‘customer first’ approach, exceptional product quality will ensure strong demand and sustainable brand growth in Western European regions.
AENO – an ecosystem of smart devices and a unique environment for everyone
AENO is a young smart home appliance brand. The product portfolio includes cleaning and cooking appliances: air purifiers, heaters, steam mops, robot vacuums, blenders, ovens, kettles, electric grills, toothbrushes.
At IFA 2022, the public was particularly interested in the innovative and environmentally friendly smart heater AENO, which uses combined infrared and convection technologies. An energy-saving heater can help you save up to 50% on energy costs throughout the heating season. The AENO radiator works without blowing air or raising dust. It does not produce pollutants, odors or noise.
All models of AENO household appliances have a laconic design and are created in the same style. The aesthetics of technology are inseparable from its functions: all devices work together in a single ecosystem that provides access to individual parameters. The AENO app allows consumers to control home appliances with their smartphone, manually or with voice assistants, and integrate home appliances into various automation scenarios.
Prestigio – advanced innovations
Prestigio, the consumer electronics brand for home, education and business, caused a stir with the introduction of the Prestigio Click&Touch 2 multimedia device, which has already won the prestigious Red Dot Award.
Prestigio Click & Touch 2 combines a keyboard with physical buttons and touch sliders, a touchpad and a computer mouse, and can also connect to any device: tablet, smartphone, PC, smart TV, console of games and interactive panel. TouchOnKeysTM technology makes it possible to supplement a traditional keyboard with touchpad functions – the system itself recognizes user actions and automatically switches between keyboard mode and touchpad mode.
LORGAR – professional solutions developed by experienced gamers
At IFA 2022, ASBIS presented the products of the new LORGAR brand, which is scheduled to launch at the end of September. The LORGAR product matrix includes keyboards, mice, headphones, webcams, gamepads, gaming chairs and accessories.
IFA visitors were the first to see the brand’s products even before they went on sale, and bloggers at the expo showed particular interest in cooperation.
LORGAR devices have been developed by experienced gamers, which is why they have solid shapes, functional features and high-end technologies inside. Advanced Lorgar GURU software with many adjustable features unites all devices into one ecosystem.
Canyon – smart gadgets that match the trends of the younger generation
The Canyon accessories portfolio includes more than 250 products: mobile and PC accessories, wearables such as smartwatches and fitness trackers, and gaming solutions.
The brand’s products are designed for young lovers of urban culture, people from the big city and those who seek innovation. Canyon motivates the younger generation to be themselves, regardless of body type, skin color or gender, and to change this world for the better – their creativity, their history, their eco-responsibility, their tolerance, their humanity , his desire to help and to share, his reasonable sense of consumption – this is a very valuable contribution to this world.
Perenio – innovative technologies
Perenio – integrated solutions in the field of room and building management using IoT, presented Ionic Shield Cold Plasma Emitter with CoV capsule of complex metal ions. The device aims to significantly reduce and suppress the level of viral concentration in the closed application area (air and surfaces), as tested and confirmed by accredited laboratories. The device emits complex clusters of negative and positive ions of Mg, K, Pt, Au, Zn, H and is developed for use by human beings for significant viral load reduction caused by known coronaviruses.