Google’s New Machine Learning Algorithms Create a Much More Private Browser
It’s hard to imagine life without a Google browser these days. Whether it’s tracking down your new date or finding the best place to eat, Google’s Chrome browser has you covered.
Machine learning algorithms that work for you
Today, their service has gotten even better with its Machine Learning (ML) algorithms that not only improve the services but also add more privacy to the users. Google recently sent a press release to THAT’S TO SAY with “some recent and future ML improvements that provide a safer, more accessible, and more personalized browsing experience. Important: These updates are powered by on the device ML models, which means your data stays private and never leaves your device.”
The first and most notable change to Google’s service is that your data never leaves your device, as it almost certainly ensures that your data stays safe from malicious actors who might try to steal or harvest it. . But there is more.
The new service begins with changes to Safe Browsing, a feature that helps protect more than four billion devices every day by warning users when they attempt to venture onto unsafe sites or download dangerous files. Starting in March 2022, Google rolled out a new ML model “which identifies 2.5 times more potentially malicious sites and phishing attacks than the previous model, resulting in a safer and more secure web.”
Google also claimed to be changing the way people interact with web notifications. They warned that while page notifications can help deliver updates from sites that people care about, they can also be misused for phishing, malware or fake messages. “As a result, we’re using ML to determine which prompts people are likely to ignore and automatically block them. In the next version of Chrome (M102), we’re introducing a new ML model that runs in the browser, keeping more people safely without data leaving the device,” Google said.
Trips to enhance your travels and vacations
Earlier this year, Google also launched Journeys to help people track their online activities. Imagine you’re planning a trip and you’ve done a lot of research on where and when you’d like to visit particular places.
“Chrome collects the pages you’ve visited on a given topic and makes it easy to pick up where you left off (instead of scrolling through your browser history). When you return to those hiking boots and hiking guides camping, we’re also using ML to make these websites available in the language of your choice,” Google said.
But that’s not all. Google has launched an updated language identifier model that automatically identifies the language of the page and whether it needs to be translated to match your preferences. Thanks to this feature, Google claims to have seen an increase of tens of millions of successful translations every day.
Even better, you will now have the option to customize the new Chrome toolbar according to your preferences. These are all exciting changes coming from Google, which are sure to make users’ browsing experience more user-friendly and functional. How will you experience Google Chrome today?