Brave’s browser can automatically bypass Google’s AMP pages
Brave is blasting Google’s Accelerate Mobile Pages (AMP) with a new feature called De-AMP, The edge reported. It is designed to bypass all pages rendered with AMP and redirect users directly to the original website. “Where possible, De-AMP will rewrite links and URLs to completely prevent users from visiting AMP pages,” the company wrote in a blog post.
If that’s not possible, “Brave will monitor page fetching and redirect users out of AMP pages before the page is even rendered, preventing AMP/Google code from loading and executing,” it said. he adds.
The new feature was implemented in the name of privacy, security and internet experience, according to Brave. “In practice, AMP is harmful to users and to the web in general,” the article states. “Equally bad, AMP helps Google monopolize and control more of the direction of the web.” He adds that the next iteration of AMP “will be even worse.”
Google disagrees with Brave on several of its points and has issued a statement saying so. “These claims are misleading, confuse a number of different web projects and standards, and repeat a number of false claims,” a Google spokesperson said in a statement. “AMP is an open-source framework that was developed in collaboration with publishers, technology companies, and Google to make web content load faster. At the time of its creation, it took an average of 19 seconds to load a mobile webpage on a 3G network. Today, AMP continues to be a useful way for websites and publishers, especially those without large development teams, to easily create great web experiences.”
Google initially promoted AMP as a way to improve the mobile web experience by loading pages faster. However, it has recently come under fire from critics who see it as a way for Google to increase its hegemony in the internet advertising market by hosting content on its own servers. A group of publishers recently announced it was moving away from AMP, and a lawsuit filed by several US states accuses Google of running a monopoly that harms ad industry competitors and publishers.
Brave promises “the best online privacy” with its browser, so of course attacking Google is part of its business strategy. Despite its efforts, however, it lags far behind most other browsers in terms of mobile market share, falling in the “other” category behind Internet Explorer on Statcounter. De-AMP is now available in beta and “will be enabled by default in upcoming 1.38 Desktop and Android versions, and will be released on iOS shortly thereafter,” Brave said.
Updated 21/04/2022 14:27: Added Google statement.